Building Stronger Audio Businesses

UNWINS GLOBAL is an audio-focused solutions company. We help brands and industry businesses build stronger products, stronger market positions, and stronger international growth paths - then support execution through finished-product solutions and integrated delivery.
Our expertise spans premium earphones, headphones, speakers, and emerging smart audio technologies. By working closely with qualified manufacturing partners, design teams, and brand owners, we bridge the gap between innovation and commercialization.
Whether supporting an established brand, a licensed brand operator, or a growing startup, UNIWINS GLOBAL is committed to creating long-term value through reliable execution, industry expertise, and strategic partnerships.

Principles That Guide Every Engagement

Integrity

Transparent advice,honest assessments, and responsible decisions-from business strategy to product delivery.

Global Perspective

We connect product innovation with global market insight, helping audio businesses identify opportunities and compete internationally.

Acoustic Excellence

Sound quality is at the heart of every audio product. We combine deep acoustic expertise with practical engineering to create better listening experiences.

Partnership

We work as an extension of your product and growth team, bringing together expertise,resources, and execution for long-term success.

Growth Mindset

We look beyond individual projects to help our partners strengthen products, brands, and long-term business growth.

Quality & Execution

From acoustic validation and engineering to production and delivery, we turn ideas and strategies into reliable, market-ready audio products.

OUR TEAM
  • Lucy Li
    Founder & Managing Director

    With over 23 years of experience across international brands, global consumer electronics companies, logistics, and manufacturing, Lucy specialize in building end-to-end supply chain solutions for audio and consumer electronics products.For more than 13 years, focused on the audio industry, including headphones, earbuds, speakers, and professional audio solutions.

    Through UNIWINS GLOBAL,  work with global clients to transform product ideas into reliable, scalable, and market-ready solutions by integrating design, engineering, manufacturing, and supply chain execution.

    Lucy believe successful partnerships are built on transparency, engineering capability, and long-term value creation.

  • Roy Gan
    Business Strategy & Market Development Advisor

    Roy Gan brings over 22 years of experience in the consumer electronics and audio industry. With a strong background in product development, brand management, international trade, and business operations, he has successfully supported the growth of both established brands and innovative startups.

    His expertise spans audio products, Bluetooth devices, wearables, AI hardware, smart consumer electronics, and robotics. Roy has extensive experience in global market expansion, channel development, crowdfunding campaigns, and international exhibitions including CES, IFA, Hong Kong Electronics Fair, and Canton Fair.

    As a strategic advisor to UNIWINS GLOBAL, Roy helps customers identify market opportunities, develop competitive products, and build sustainable business growth through innovation, industry insight, and strong global partnerships.

  • Paul Chen
    Acoustic Director

    With 28 years of experience in acoustic engineering and audio product development, WEN has been specializing in Hi-Fi, professional PA, multimedia audio systems, and headphone acoustic solutions since 1998.

    He has supported global and leading audio brands including ALTEC Lansing, JBL, Infinity, AKG, Panasonic, Logitech, JVC, FIIL, boAt, SANAG, NANK, Arkon, and Pisen, providing professional acoustic design, sound tuning, and product optimization services.

    At UNIWINS GLOBAL, WEN combines deep acoustic expertise with practical product development experience to help brands create differentiated audio products with exceptional sound performance.

  • Anna Zhou
    Audio Product Solutions & Project Management Specialist

    Anna has extensive experience in procurement, sourcing, and international business within the consumer electronics industry. Her background includes project purchasing for a leading U.S.-invested manufacturer, strategic sourcing for Middle East enterprises, and sales development in the audio industry. She specializes in supplier management, project coordination, and efficient supply chain solutions.

  • Rong
    Production & Quality Control

    With over 22 years of manufacturing experience, Rong has held leadership roles in production management, quality control, and factory operations. Her expertise in process optimization, quality assurance, and manufacturing execution helps ensure reliable production, consistent product quality, and efficient project delivery for global customers.

Work With Us
Let’s Discuss Your Growth or Audio Product Project

Whether you are developing an audio product, entering a new market, or strengthening your brand, our team is ready to help.

Available for businesses in Hong Kong, Malaysia, and the United States.